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event details
Building an Outstanding Online Brand
Date:
05 August 2010
Time:
2pm - 5pm
Location:
British Library Business & IP Centre, NW1 2DB
Event details:
An internet lawyer’s essential guide to what it takes to have an outstanding online brand.
There is a minefield of information to steer through for small businesses aiming to build a brand online. This workshop explains the key ingredients for building an outstanding online brand, from both a legal point of view and a customer's perspective. Clarify your goals and online marketing options so you can determine the most appropriate online presence to commission for your business based on your goals.
You will learn about:
* The important role of copyright law, data protection, trade marks and domain registration
* Naming your business effectively and getting the best results on Google, plus the legal side of brand names, domain names and trade marks
* Marketing your website online through pay per click advertising, affiliate programs, email campaigns and search engine optimisation
* Potential pitfalls/pointers for choosing service providers for web design, hosting and marketing
* Content management systems and why you need them
* The contractual provisions to consider for owning and operating an online business
* Brand promotion and appropriate behaviour in social media, such as responding to comments on a blog
* Monitoring your brand online.
This event is being provided by Azrights - an internet and intellectual property law firm.
Date: Thursday 5 August
Time: 2pm - 5pm
Location: Business & IP Centre, The British Library, 96 Euston Road, London NW1 2DB
Cost: £35, plus VAT
Booking: http://www.ip-brands.com/news/events/british-library-course.aspx
Online booking of events are only available to members who meet the eligibility criteria.
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