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Given the crowded market place for spin, journalists are constantly being phoned by people wanting to influence the news agenda. Often these calls are ill conceived and are wrongly targeted and serve only to annoy the journalist. Annoying journalists is not the way to get the your message across.
This article should help you avoid annoying journalists - it covers:
- Knowing your stuff
- Knowing your journalist
- Focus, focus, focus
- Your angle
- Symbiosis