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Business Advice Straight From the Horse's Mouth

Get all the information you need to start your creative business straight from the horse's mouth. We've recorded the best of our previous events covering everything from business planning, tax, finding premises, winning commissions to handling clients. These podcasts show you how it really is and what you need to do to become successful in your creative venture!

What's a podcast?
A podcast is an audio recording that's small enough for you to download and listen to whenever and whereever you like. Put it on your MP3 player and get essential information when walking the dog or riding on the bus.

Great, what about your real events?
If you like the sound of these events then register with ECCA for free and be kept up-to-date on the latest podcasts.

More information about upcoming events is also available.

How to Get ECCA Podcasts

You have two options. If you have podcast software you can subscribe to the feed, which means your software will tell you whenever there's a new podcast available! Otherwise, you can download individual podcasts manually - they are all listed on this page, simply click to play them.

Subscribe to the Feed
If you use Apple's iTunes software to manage your podcasts you can add ECCA's podcasts with just one click.

If you use any other software:

Copy this url: http://www.ecca-london.org/resources/podcasts/rss
Paste it into your podcast software. You do this by clicking either "Add" or "Subscribe", depending on the software.

View and Download ECCA Podcasts

Currently we have the following podcasts ready to download. All the podcasts listed below are available for download on this page or automatically via our podcast RSS feed.

Happy Listening!

Enterprise Week 2007

New Listen to our Enterprise Week 2007 podcasts. For more information about each event view our dedicated Enterprise Week 2007 page.

Self-promotion podcast
ew07_selfpromotion.mp3 (17 Kb)

Download Enterprise Week 2007 Keynote Speech & Launch Party
ew07_keynote_speech.mp3 (15 Kb)

Download I want a website but I don't know where to start - Part 1
ew07_webdesignp1.mp3 (15 Kb)

Download I want a website but I don't know where to start - Part 2
ew07_webdesignp2.mp3 (14 Kb)

Download Creative Colloboration - Part 1
ew07_collaborationp1.mp3 (14 Kb)

Download Creative Colloboration - Part 2
ew07_collaborationp2.mp3 (5 Kb)

Download Turn your creative idea into a business
ew07_creativeseedfund.mp3 (19 Kb)

Download Get your ethical/social project up and running - Part 1
ew07_ethicalbusinessp1.mp3 (16 Kb)

Download Get your ethical/social project up and running - Part 2
ew07_ethicalbusinessp2.mp3 (20 Kb)

Download FifZine: the new creative digital community
ew07_fifzine.mp3 (8 Kb)

New Listen to our Graduate Week 2007 podcasts. For more information about each event view our dedicated Graduate Week podcast page.

Graduate Week 2007

Download Graduate Week Keynote Speech
gw07_keynote.mp3 (12617 Kb)

Download Material Gains: Working in Textiles - Part 1
gw07_textiles_part_1.mp3 (23006 Kb)

Download Material Gains: Working in Textiles - Part 2
gw07_textiles_part_2.mp3 (20049 Kb)

Download Make or Break: Starting Out in Product Design - Part 1
gw07_product_design_part_1.mp3 (18388 Kb)

Download Make or Break: Starting Out in Product Design - Part 2
gw07_product_design_part_2.mp3 (23268 Kb)

Download Acting Up: Freelancing in the World of Theatre - Part 1
gw07_acting_up_part_1.mp3 (22765 Kb)

Download Acting Up: Freelancing in the World of Theatre - Part 2
gw07_acting_up_part_2.mp3 (25342 Kb)

Download How Not to Get Ripped Off - Part 1
gw07_ripped_off_part_1.mp3 (20090 Kb)

Download How Not to Get Ripped Off - Part 2
gw07_ripped_off_part_2.mp3 (15070 Kb)

Download Don't Suffer For Your art: Make Money as a Fine Artist - Part 1
gw07_art_part_1.mp3 (19277 Kb)

Download Don't Suffer For Your art: Make Money as a Fine Artist - Part 2
gw07_art_part_2.mp3 (11966 Kb)

Download Applying for Funding for Creative Projects - Part 1
gw07_funding_part_1.mp3 (14571 Kb)

Download Applying for Funding for Creative Projects - Part 2
gw07_funding_part_2.mp3 (29062 Kb)

Reduce, Reuse, Recycle

New Reduce, Reuse, Recycle

You recycle all your paper, plastic and glass at home, but does your creative work also reflect your environmentally friendly ethics? Do you incorporate recycled materials into your new designs, or do you ensure that your working methods use the most sustainable processes? Do you think about the social consequences of your ideas? Do you want to learn about opportunities for socially conscious ideas? This podcast intends to provide an overview.

This free event took place at Davies Street in June 2007.

You can now see the slides from this talk.

Download Reduce, Reuse, Recycle
reduce_reuse_recycle.mp3 (10337 Kb)

Preparing For Your Degree Show

New Preparing For Your Degree Show

How do you price your work? What should you expect? What do you do if someone wants to buy or commission your work? How can you make sure you get paid?

Come and get equipped with the basic knowledge to make the most of your degree show.

This free event took place at Davies Street in May 2007.

This podcast is downloadable in 2 parts.

Download Preparing For Your Degree Show - Part 1
preparing_degree_show_part_1.mp3 (23150 Kb)

Download Preparing For Your Degree Show - Part 2
preparing_degree_show_part_2.mp3 (10752 Kb)

How Green Does Your Business Grow?

New Sustainable Business
This podcast discusses the highs and lows of setting up an ethical or sustainable fashion company.
Speakers include Tamsin Lejeune from the Ethical Fashion Forum; Nin and Phoebe from Goodone Clothing; Nina Flowers from Amoosi.

This free event took place at the London College of Fashion in April 2007.

This podcast is downloadable in 2 parts.

Download How Green Does You Business Grow? - Part 1
green_business_part_1.mp3 (13688 Kb)

Download How Green Does You Business Grow? - Part 2
green_business_part_2.mp3 (17775 Kb)

Making Money as a Fine Artist

Tips for making a living from your art

Is it possible to make a living as a fine artist?
How do you go about it?
Ellie Rees gives hints and tips on doing so.

Ellie Rees is an ex-St Martins (BA) and Winchester (MA) graduate, who works as a video artist and in education. Ellie exhibits in UK and internationally: group shows include ICA, Ormeau Baths, Belfast and Crawford Municipal, Cork. Solo shows include Barcelona and two in Manchester. She works increasingly in opera (video stills) and commissions include Greek National Opera, English National Opera and Buxton; she has also done commissions for Art Review and Harvey Nichols. She has also been artist-in-residence at London Metropolitan University and Giessen University, Germany.

This free event took place at Chelsea College of Art on Tue 14 Nov 2006.

This podcast is downloadable in 2 parts.

Download Making Money as a Fine Artist - Part 1
making_money_as_a_fine_artist_part_1.mp3 (15076 Kb)

Download Making Money as a Fine Artist - Part 2
making_money_as_a_fine_artist_part_2.mp3 (10005 Kb)

How to Approach Buyers

Making your ideas a reality

Sasha Bruce, a director of Buyerlogical answers questions on how to approach buyers and sell your work as effectively as possible.

The podcast covers:

turning ideas into products;
your manufacturing options;
how to talk to buyers.

This free event took place at Chelsea College of Art on Tue 14 Nov 2006.

This podcast is downloadable in 2 parts.

Download How to Approach Buyers - Part 1
approach_buyers_part_1.mp3 (8280 Kb)

Download How to Approach Buyers - Part 2
approach_buyers_part_2.mp3 (6873 Kb)

Applying for Funding and Sponsorship

Make the right impression with your application

If you are applying for funding for a creative project or business it's vital to make the right impression with your application. You may only get one chance to get it right. This seminar will take you through the dos and don'ts of making applications to funding and sponsorship bodies.

The seminar was led by Brigid Howarth. Brigid has worked with creative practices in the UK for thirteen years. Recent projects include managing a programme of interventions by artists and product designers in museum collections in Manchester (Nesta funded); and consulting on regeneration potential for creative industries in the Thames Gateway programme.

This free event took place at Chelsea College of Art on Tue 14 Nov 2006.

This podcast is downloadable in 2 parts.

Download Applying for Funding and Sponsorship - Part 1
funding_and_sponsorship_part_1.mp3 (8280 Kb)

Download Applying for Funding and Sponsorship - Part 2
funding_and_sponsorship_part_2.mp3 (10940 Kb)

How to Set Up a Not-For-Profit Business

An Introduction to Social Enterprise

Mary Groom, a solicitor at Bates Wells Braithwaites, covers the issues involved in starting up in the not-for-profit sector.

Mary covers:

not-for-profit and social enterprises;
initial considerations;
choosing a legal form for the organisation;
charitable status;
community interest companies.

This event took place at the London College of Communication on Thu 20 July 2006.

This podcast is downloadable in 2 parts.

Download How to Set Up a Not-For-Profit Business - Part 1
not_for_profit_part_1.mp3 (10353 Kb)

Download How to Set Up a Not-For-Profit Business - Part 2
not_for_profit_part_2.mp3 (10933 Kb)

How to Handle Clients and Commisions

A practical look at being self-employed

In this podcast Daniella Valle, founder of design partnership Valle Walkley gives advice on handling clients including:

winning commissions;
negotiating contracts;
contract guidelines;
project management;
time management.

This event took place at the London College of Communication on Thu 20 July 2006.

This podcast is downloadable in 3 parts.

Download How to Handle Clients and Commissions - Part 1
handle_clients_and_commissions_part_1.mp3 (11750 Kb)

Download How to Handle Clients and Commissions - Part 2
handle_clients_and_commissions_part_2.mp3

Download How to Handle Clients and Commissions - Part 3
handle_clients_and_commissions_part_3.mp3 (20682 Kb)

How to Find a Place to Work

Choosing the best space for you

This session covers:

Where do you go to find suitable workspaces?
How long do you need to sign up for?
What are the hidden costs?

Paulene Hamilton will take you through the range of options open to you in finding and securing a workspace and some of the pitfalls and hidden extras that you need to be aware of. Paulene used to be Chief Executive at Cockpit Arts, one of London's largest studio space providers for designer-makers and has worked on a number of workspace projects.

This free event took place at the London College of Communication on Wed 19 July 2006.

This podcast is downloadable in 1 part.

Download How to Find a Place to Work
find_a_place_to_work.mp3 (10925 Kb)

How to Find a Sponsor

Introduction to Sponsorship

This practical introduction to sponsorship by Tania Noble, Account Manager at Arts & Business, is aimed at people with little or no sponsorship experience. It provides a basic understanding of sponsorship (and how it differs from other forms of fundraising), as well as practical guidance about how to secure business support, based on the A&B 5 Point Plan.

This includes advice about:

researching potential sponsors;
approaching sponsors;
the benefits they expect in exchange for their support.

This event took place at the Central St. Martins on Wed 19 July 2006.

This podcast is downloadable in 2 parts.

Download How to Find a Sponsor - Part 1
find_a_sponsor_part_1.mp3 (11710 Kb)

Download How to Find a Sponsor - Part 2
find_a_sponsor_part_2.mp3 (9788 Kb)

How to Cope with Tax and Self-Assessment

Introduction to Tax

When you set up in business for yourself and have to deal with tax and National Insurance yourself for the first time, it can be a daunting experience. In this session, Martin McKee, a business advisor with HMRC's Business Support Team, provides a very brief introduction to tax and National Insurance.

Martin explains how the Business Support Team can assist new and small businesses:

how the tax and National Insurance systems work for both self-employed and limited companies;
give guidance with regard to record-keeping;
where you can go for further help and advice.

This event took place at Central St. Martins on Wed 19 July 2006.

This podcast is downloadable in 2 parts.

Download How to Cope with Tax and Self-Assessment
cope_with_tax.mp3 (10925 Kb)

How to Cook the Books

Introduction to Bookkeeping

This event took place at the Central St. Martins on Wed 19 July 2006.

This podcast is downloadable in 2 parts.

Download How to Cook the Books - Part 1
cook_the_books_part_1.mp3 (5850 Kb)

Download How to Cook the Books - Part 2
cook_the_books_part_2.mp3 (3255 Kb)

How to Get New Clients

Introduction to Sales

'Sales' is often considered a dirty word - but without any customers, no business can ever survive. As competition grows within the creative industries, the business that will flourish will not only be the most creative, but will also be those that can win new clients, and more importantly, hold on to them.

Steve Miller has worked as a sales manager within the publishing industry, and has developed new business for a number of organisations in which he has worked, as well as setting up his own company.

Steve will gently introduce you to:

the sales process;
how to prospect for sales leads;
how to win new business.

This event took place at the London College of Communication on Tues 18 July 2006.

This podcast is downloadable in 1 part.

Download How to Get New Clients
get_new_clients.mp3 (16391 Kb)

How to Make a Name for Yourself

Introduction to PR

Think 'PR' and you often think of an Absolutely Fabulous world, spin-doctoring, sipping champagne and nibbling canapés at glamorous locations. This couldn't be further from the truth! PR is a highly cost-effective and strategic method of promoting yourself and your business, and when done well, can provide you with great coverage, increase your reputation, and win you lots of new business.

Steve Miller, a member of the Chartered Institute of Public Relations, hosts this session. Steve has worked on PR accounts as an in-house practitioner, but also within a PR agency environment. As well as giving you some great hints and tips, Steve will:

take you through the PR process;
look at how to write a good press release;
explain how to work with the press.

This event took place at the London College of Communication on Tues 18 July 2006.

This podcast is downloadable in 2 parts.

Download How to Make a Name for Yourself - Part 1
make_a_name_for_yourself_part_1.mp3 (8053 Kb)

Download How to Make a Name for Yourself - Part 2
make_a_name_for_yourself_part_2.mp3 (4851 Kb)

How to Find and Reach Your Market

Introduction to Marketing

No matter how good you are as a creative - without an understandfing of marketing you will struggle to find customers and develop your creative business. Steve Miller has held various senior in-house marketing roles within the graphic arts and online industries, and introduces some basic marketing techniques, and give you a better understanding of the 'marketing mix.' In this introduction to marketing you will learn about:

research and pricing;
how to do a marketing plan;
tips and tricks on low-cost ways of developing yourself and your business using the many tools that are available.

This event took place at the London College of Communication on Tues 18 July 2006.

This podcast is downloadable in 2 parts.

Download How to Find and Reach Your Market - Part 1
find_and_reach_your_market_part_1.mp3 (9014 Kb)

Download How to Find and Reach Your Market - Part 2
find_and_reach_your_market_part_2.mp3 (7164 Kb)

How to Set Up a Business

Introduction to Business Planning

Where do you start to set up your own business? What are some of the things you need to consider? How do you decide which to do first? All of the key elements of planning and setting up your business is covered in this session.

Paulene Hamilton, a creative business consultant, covered a range of topics including:

planning for action;
registering your business;
how you get it all done;
where you can find support.

This event took place at the London College of Communication on Tues 18 July.

This podcast is downloadable in 2 parts.

Download How to Set Up a Business - Part 1
set_up_a_business_part_1.mp3 (10127 Kb)

Download How to Set Up a Business - Part 2
set_up_a_business_part_2.mp3 (8256 Kb)

Image:
'From the horse's mouth' by Vanessa Pike-Russell.
Licensed under Creative Commons Attribution 2.0.

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