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recommended reading
As you embark on your journey to success don't forget to pack a good book for the ride. Here's ECCA list of books about the business of creativity that will give you practical advice and inspiration. All the books are available in one of our ECCA offices.
Read anything good lately?
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Books
T-Shirts And Suits
Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice.
It's completely jargon-free and easy to dip in and out of if you're looking for that quick bit of inspiration or advice. T-Shirt and Suits covers: marketing, intellectual property, finance, competition, leadership and features eleven 'Ideas in Action' sections showcasing a range of creative businesses that put these ideas into practice.
by David Parrish
ISBN: 978-0-9538254-4-8
Download for free as an e-book
Creative, Cultural and Digital Industries Guide
A new guide by David Parrish is now available to download for free online.
Creative, Cultural and Digital Industries Guide, published by Business Link West Midlands, features four creative enterprises from the West Midlands region to illustrate good practice in marketing, intellectual property and other business matters.
Sections include: Strategic Planning; Understanding your Customers; Profiting from your Ideas; Organisational Structures; People and Skills; Promoting your Products / Services; Financial Management; Legal and other issues.