Markets are constantly changing - from fluctuating financial conditions to ever shifting trends. As a small creative business it's more important than ever to regularly re-evaluate your target market to help you maximise sales.
Through interactive exercises, research assignments and discussion this two-part session will help you to gauge the size and potential of your market, gain a clearer picture of your customers and competition, and locate the right routes to market for your products. It will also help you to identify market opportunities for your business and, in doing so, enable you to develop new collections and ranges that meet market demand.
Who's it for? Designer-makers, both emerging and established, who are looking to update their market research. It will be just as relevant to those of you who are embarking on market research for the first time.
About the trainer: Abigail provides specialist training and one-to-one advice at Cockpit Arts in the areas of marketing, selling, and manufacturing. She has first-hand experience of the market for craft having been Marketing Director for a critically acclaimed retail space in central London. Abigail has also worked for support organisations such as Hidden Art and the Crafts Council where she project managed Collect 2006. She regularly writes about design and craft for industry magazines and resources.
What you'll gain: - Understanding of market research tool.
- Ability to use market research techniques on an ongoing basis.
- Confidence to analyse findings and apply these to your business.
- Solid market knowledge specific to your business and sector that you
can implement as part of your marketing strategy and business plan.
- Free worksheets and templates to help you plan your marketing strategy.
Booking:
Holborn book now
Part 1: 22 Feb, 1pm - 2.30pm
Part 2: 9 Mar, 10am-11.30pm
Deptford book now
Part 1: 23 Feb, 3.30pm - 5pm
Part 2: 10 Mar, 10am - 11.30am
Studio holders: Free
Non studio holders:
£40
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